Professional Communication (PCM)

PCM-130 Writing:the Editing Process (3 credits)

This course emphasizes clarifying and developing thinking in order to write clearly and completely for a variety of audiences, purposes, and formats. Using Alverno's criteria for effective writing, the student learns to tailor and edit her writing, to refine her message(s), and to develop her own voice and style.

Prerequisite(s): CM 110 or CM 111 completed. Offered for last time Spring 2017.

PCM-230 Influence & General Semantics (3 credits)

From Aristotle's Rhetoric to the way that vigilante hate groups recruit and retain members, language and symbols have a huge impact on individuals and cultures. In this course, the student examines the interaction among language, attitudes, beliefs, and behavior using established and emerging theories in persuasion and general semantics.

Prerequisite(s): CM 156Q completed. Communication Level 3 ICM completed. Offered for last time in WEC Spring 2017.

PCM-300 Adv Writing: Professional Application (3 credits)

Blogging, writing for the web, journalism, and generating ad copy are styles and formats that any communication student should add to her skill set. In this course, the student builds on what she learned in PCM-130, Writing: The Editing Process. In addition to developing a refined awareness of and sensitivity to various audiences and purposes, she begins to create her own professional writing portfolio.

Prerequisite(s): PCM-130 completed. Spring 2017: This class is a hybrid course with online components. Meets on campus xxx Last time offered in Spring of 2017, PCM-230 completed or concurrent registration.

PCM-320 Adv Media Studies & Multimedia Productio (3 credits)

In this course the student examines the cultural power of media in societies. Concurrently, she continues to build and refine multimedia production skills to support her future communication career. She learns to conduct a media study grounded in theory, to create an instructional research presentation, and to produce well-designed digital video.

Prerequisite(s): PCM 170 completed. This is a hybrid learning class with on campus meetings Sept 11, 25, Oct 9, 23, Nov 6, 20 & Dec 4 and on line meetings Sept 18, Oct 2, 16, 30, Nov 13 & 27, PCM 200 or PCM-230 completed or concurrent registration.

PCM-364 Digital Photography (3 credits)

The student learns the asethetic and technical aspects of producing art-quality digital images. In order to create a quality portfolio of original photographs, she learns how to use the multiple functions of a digital camera, how to work with imaging software, and how to apply theories of aesthetic communication to her work. She also examines historical, social, environmental, and cultural contexts of photography.

Prerequisite(s): One Communication Level 3 ICM completed.

PCM-397 Independent Study (2 credits)

Under the approval and direction of a faculty member, independent study is available to students.

PCM-411 From Campus to Career (1 credit)

The student learns and applies the most effective process and strategies for a holistic approach to successfully launching her career. Relating knowledge gained through self-assessment (identifying/clarifying skills, values, interests, goals, etc.) and career research (Alverno Career Lab, Internet, professional networks, etc.), she dynamically engages in decision-making and life work planning. The student professionalizes her resume, and is videotaped interviewing. These skills facilitate entree into her first position upon graduation as well as subsequent transitions as her career progresses.

PCM-421 Digital Journalism (3 credits)

Earn credit for working on a newspaper staff. The student learns interviewing and news-gathering techniques and gains experience in journalistic writing and photography as she creates news and feature stories, opinion pieces, reviews, and service journalism for the College's student newspaper, Alverno Alpha. She participates in planning, producing, and evaluating each issue and continues to develop her ability to edit her own work.

Prerequisite(s): One Communication Level 3 ICM completed. All students work as writers & editors for Alverno Alpha.

PCM-427 Technical Communication (3 credits)

In this advanced-level elective course, the student learns and applies principles of technical writing. While exploring career opportunities, she researches, writes, formats, and edits a wide array of technical information. She completes a technical writing project for a client of her choice. Some examples of previous student projects include employee handbooks, instruction manuals, policy and procedure manuals, computer software and hardware documentation, public health information, and operating and safety instructions.

Prerequisite(s): CM 156Q/176Q completed. one Communication Level 3 ICM completed.

PCM-437 Fundraising & Grantwriting:Prin & Pract (3 credits)

The student explores the history, principles, and theories of philanthropy. Analyzing the values and goals of a nonprofit client, she develops practical skills and identifies resource strategies in such areas as donor relations, volunteer coordination, database management, special-events planning, and grant writing. Case studies and guest speakers help acquaint the student with the variety of approaches used in different organizations, and she completes a semester-long research and grant-writing project as an assessment. In the process, she also examines her own personal and professional commitments and contributions.

Prerequisite(s): One Communication Level 4 ICM completed.

PCM-441 Business and Professional Speaking (3 credits)

In order to stimulate professional presentations in the workplace and larger community, the student learns and applies advanced speaking strategies within a diverse range of contexts. She creates business proposals, reports, training and development workshops, and commencement addresses, using audio and visual technololgy to clarify and enhance meaning for specific audiences.

Prerequisite(s): Communication Level 4 ICM completed.

PCM-445 Intercultural Communication (3 credits)

Alverno has spent this academic year focusing on Sustainability. This short-term travel course to Costa Rica extends that study. As you learn and apply models for effective Intercultural Communication and study the people, history, and culture of Costa Rica, you will experience first-hand Costa Rica's nation-wide focus on sustainable practices in rainforest preservation, food production, energy and marine resources, and much more.

Prerequisite(s): $150.00 deposit in the Business Office required to register for this course. You will sign a Short-Term Study Abroad (STSA) Agreement Form detailing costs when you register. The course fee/trip cost of $2800 will be added to your tuition billing. If, after December 18 you choose not to travel, you will be charged $500 trip cancelation. The entire course fee/trip cost is non-refundable after February 3, 2016. Plan for an additional amount of $50.00 for optional expenses and free time. Class meets: Thursday 5:30-8:30 pm on Feb 18, Mar 10, Apr 14 & May 5 Travel dates: May 23-June 2, 2016 Important notes: --Attendance at on-campus classes is mandatory. --This experience involves several substantial hikes on rough terrain. Travelers need to be aware of and prepared to rise to the physical demands of this. --Most meals are prepared for a large group. Vegetarian diets can be accommodated. However, gluten-free or other special dietary options likely will not be available. Travelers are responsible for problem-solving around their food requirements. --Because travelers are in class during this trip, cell phones are restricted during excursions, lectures and group processing time except to take photos or make notes. --There are no single-occupancy options. Travelers will be sharing rooms with 1-5 others depending on the venue (hotel, cabana, B&B or student lodge) Pre-requisites: --Communication Level 3 ICM completed. --Must be 18 years of age. --Scanned Color Copy of Pasport emailed to Daniel.Leister@alverno.edu by February 10, 2016. If your passport is due to expire before May 1, 2016, you must renew your passport immediately. Contact the IIC if you need information about how to obtain, or renew, a passport.

PCM-464 Advanced Photocommunications (3 credits)

This course builds on the student's experience in A/PCM-364, Digital Photography. The student deepens her aesthetic sensibility and technical expertise through digital image layering and enhancing software. Focusing on her own development as a photographer, she researches the history and influences of photography, creates an in-depth portfolio. She makes connections between her work and her career or community involvement. The course culminates in a public showing of her portfolio.

Prerequisite(s): A-364 or PCM-364 completed. Spring 2015: This class is a hybrid course with online components.

PCM-477 Public Relations: Theory & Application (3 credits)

This advanced-level elective introduces the student to the purposes and practices of public relations, its role in organizations in society, and its potential as a career. Through case examples and other learning strategies, the student studies controlled and uncontrolled media to develop effective communication strategies that reach a variety of publics. She chooses a client for whom she develops a strategic public relations campaign.

Prerequisite(s): One Communication Level 3 ICM completed. This course is taught as a hybrid learning course with online and on campus components.

PCM-486 Communication Theory and Research (3 credits)

Offered Fall Term WEC only. This course emphasizes deeper understandings of major theoretical perspectives and research methods in the communication discipline and profession.The student examines how communication research informs professional practice and how professional practice informs communication theory. Her work supports and prepares her for project management, grant writing, and/or graduate school.

Prerequisite(s): PCM-230, PCM-300 completed. Last time offered in Fall 2017, PCM-320 completed or concurrent registration.

PCM-490 Digital Publishing (3 credits)

This course provides classroom and computer lab experiences that assist the student to expand and refine her print media communication and desktop publishing skills. She concentrates on synthesizing prior and new communication knowledge to design creative solutions for print media communication.

Prerequisite(s): For all students: Communication Level 4 ICM completed. For CLD Majors: PCM 170 completed or consent of instructor. For PCM Majors: PCM-300 completed or consent of instructor.

PCM-493 Interactive Listening (3 credits)

Effective communicators, first and foremost, are effective listeners. Only when the student is open to receiving and understanding the viewpoints of others is she prepared to make informed choices.In this course she develops her ability to discriminate among the multitiude of stimuli in today's media-rich environment.She learns techniques for improved comprehension, studies therapeutic listening approaches, and explores strategies for becoming an effective, critical listener.

Prerequisite(s): One Communication Level 4 ICM completed.

PCM-497 Independent Study (1-3 credits)

Under the approval and direction of a faculty member, independent study is available to students.

PCM-499 Professional Practice Seminar (3 credits)

In this capstone course, the student synthesizes her learning across the curriculum as it informs her specilty area and/or career goals. Refining previous or current projects as exemplars of her work, she constructs a professional portfolio and resume that reflect her development.She develops her professional network by recruiting a pratitioner to assess her portfolio. She also explores ethical issues and considers her own professional responsibility in planning career directions and strategies.

Prerequisite(s): PCM Majors: PCM-320 completed. For WEC: Concurrent registration in AC-463. Last time offered in Fall 2017, PCM-486 completed or concurrent registration.