Business Major

Business Major Information:

The  Business major prepares students academically and professionally, allowing them to complete their degree in three years through a structured format of 8-week course sessions, totaling 120 credits.  Students are required to choose a specialization or minor for this major. 

Students build a strong foundation in core business knowledge and develop transferable skills for today’s workforce. The curriculum supports career-centered learning outcomes and promoting academic success and professional development.

Business Department Mission:

To deliver a transformative business education cultivating ethical, skilled, and forward-thinking leaders prepared to make a meaningful impact in an ever-evolving global economy.

Business Learning Outcomes:

  1. Apply business learning to analyze how organizations function and how individuals contribute to team, individual, and company value creation (systems thinking and analysis).
  2. Business learning to apply critical thinking, creativity, and self-awareness to confidently deliver ideas, products, or services within an organization, meeting the needs of stakeholders (innovative, problem-solving).
  3. Business learning to authentically communicate, build inclusive relationships, and cultivate ethical environments (collaborating, leading).

Specializations:

There are five specializations for the Business Major; at least one must be chosen**. These specializations offer targeted learning in high-demand fields, as informed by the research on employment trends and discussions with local Business and Community leaders from various industries and organizations. 

  • Business specializations comprise 12 credits - 4 courses, three credits each.
  • Each specialization course is offered in an 8-week format. 
  • ​Students choose and begin their specialized path of study in their second year of the program.

**Business students not interested in any of the five Business specializations can choose another specialization or minor of interest from any program. If the specialization or minor exceeds 12 credits, the student is informed it may lengthen their degree beyond three years.

​The specialization courses offered are crafted and taught by full-time and adjunct faculty, industry professionals, who bring a wealth of academic and industry expertise and experience to the classroom. This ensures students benefit from the latest insights, industry knowledge, and academic rigor. This dynamic approach allows students to adapt to evolving landscape of education, offering students a well-rounded and personalized learning experience preparing them for success in their chosen fields.

These Specializations are available to non-Business majors, who must complete BU100 prior to enrolling in Specialization courses. 

Specializations' Learning Outcomes:

Accounting (ACCTG)
Accounting is the universal language of business, equipping professionals with the ability to decode financial narratives and unleash the true potential of organizations while skillfully keeping the business score to drive success.

​Learning Outcomes:

  • Uses accounting learning to advance financial knowledge, leveraging technology to solve real-world organizational problems in accordance with Generally Accepted Accounting Principles (GAAP)
  • Uses accounting learning to develop data story-telling techniques to effectively communicate financial information at all levels of an organization.
  • Uses accounting learning to apply financial analysis skills necessary for ethical decision-making.

​Digital Marketing Campaign Development​ (DMKTG)
Digital marketing blends creativity with analytics, empowering businesses to optimize their strategies, uncover valuable insights into consumer behavior, and showcase products or services on a global scale, making it an indispensable lifeline for success in the ever-evolving digital landscape. 

Learning Outcomes:

  • Uses digital marketing learning to develop knowledge of industry terminology to effectively communicate with various stakeholders.
  • Uses digital marketing learning to effectively identify, evaluate, and use appropriate technology platforms to meet complex business requirements.
  • Uses digital marketing learning to analyze campaign data that drives decision-making to maximize business goals.

Entrepreneurship Studies (ENTRP)
Entrepreneurship studies explores the principles, strategies, and practical skills necessary for conceiving, launching, and managing innovative and sustainable business ventures. It focuses on the evolving landscape of startups and small businesses, fostering creativity, adaptability, and a proactive mindset.

Learning Outcomes:

  • Uses entrepreneurship learning to confidently develop, launch, and manage business venture.
  • Uses entrepreneurship learning to successfully perform idea generation, market analysis, business planning, and identify diverse funding strategies.
  • Uses entrepreneurship learning acting as an intrapreneur in established organizations, leveraging an entrepreneurial mindset to identify growth opportunities and contribute to the overall strategic direction. 

Human Resource Management (HRMGT)
Human Resources (HR) prepares professionals for employment in global settings, including for-profit and non-profit businesses. Participants expand their experience and specific skill sets within the HR global context to be equipped to pursue various HR positions in any organization.

Learning Outcomes:

  • Uses human resources learning to develop a comprehensive understanding of the talent acquisition process to contribute to organizational staffing needs effectively.
  • Uses human resources learning to develop proficiency in designing and implementing employee engagement and retention strategies to foster a positive workplace culture and enhance organizational performance.
  • Uses human resources learning to develop, communicate, and enforce a comprehensive code of conduct and ensure compliance with relevant laws and regulations, fostering ethical behavior and legal adherence within organizations.

Operations & Supply Chain Management (OPSUP)
Operations and Supply Chain Management relies on the importance of digital technologies to connect the world, enabling collaboration across industries to ensure supply chains positively impact life and communities while maximizing wealth creation for the global common good.

Learning Outcomes:

  • Uses operations and supply chain management learning to effectively analyze and explain how any organization produces goods/services to meet customer demand.
  • Uses operations and supply chain management learning to advance the understanding and application of supply chain principles, models, and terminology.
  • Uses operations and supply chain management learning to effectively improve business processes, leveraging industry technologies to solve complex problems and support critical decisions.
  • Warren, Sharyn, Dr. Ed.D., Department Chair, Associate Professor, Project Management Foundation, Strategic Planning and Visioning, Human Resources, General Business, sharyn.warren@alverno.edu
  • Whitten, Baisha, MST, Assistant Professor, Accounting, Finance, General Business, baisha.whitten@alverno.edu

Business Major Requirements (BU.D.BA) 25-26 Catalog1

BU-100Introduction to Business3
BU-101Career Seminar 11
BU-102Career Seminar 21
BU-103Career Sem 3: Brand What? Brand Me1
BU-104Career Seminar 4 Activating Your Network Network1
BU-105Career Seminar - V Know your (net) Worth1
BU-106Career Seminar 6 Own Your Career1
BU-151Personal Finance (General Education )3
BU-201Financial Accounting3
BU-202Managerial Accounting3
BU-210Macroeconomics3
BU-211Microeconomics3
BU-216Introduction to Information Technology3
BU-221Organizational Behavior3
BU-225Entrepreneurship3
BU-250Business Models & Quantitative Methods3
BU-270Business Ethics3
BU-279Business Communication (General Education )3
BU-300Marketing Management3
BU-310Managerial Finance3
BU-370Human Resource Management3
BU-380The Legal Environment of Business3
BU-410Business Strategy & Planning3
BU-490ABusiness Capstone I3
BU-490BBusiness Capstone II3
INTERN-383Internship Seminar3
INTERN-383Internship Seminar3
MUST ADD A MINOR OR SPECIALIZATION12
Total Credits81
1

Must complete a Minor or an Accounting, Digital Marketing Campaign Development, Entrepreneurship Studies, Human Resource Management or Operation & Supply Chain Management Specialization

Business (BU.D.BS) Map1  25-26 Catalog

First Year
 FallCreditsSpringCredits
 BU-1003ADV-2990
 BU-1011BU-1021
 BU-151 (General Education )3BU-2013
 BU-2103BU-2113
 BU-2163BU-2213
 CM-1204BU-2253
 FSS-1252CM-1253
 ILA-100 or 2000BU-2793
  19 19
Second Year
SummerCreditsFallCreditsSpringCredits
INTERN-3833BU-2503BU-1041
 BU-2023BU-2793
 BU-1031BU-3103
 BU-2703SC-112
112L
4
 BU-3003Specialization/Minor Course3
 BSC-2152HUM-1504
 FA-1104General Elective1
 3 19 19
Third Year
SummerCreditsFallCreditsSpringCredits
INTERN-3833BU-3703BU-3803
 BU-490A3BU-1051
 BU-1051BU-4103
 BU-490B3Specialization/Minor Course3
 GLS-200, POL 225, PSY 110, or SW 2003Speicalization/Minor Course3
 HFA-2102Choose One Global Effective Citizen Course:
 Specialization/Minor Course3GEC 302, GEC 307, GEC 312, GEC 314, GEC 315, GEC 317, GEC 320, GEC 324, GEC 328, GEC 333, GEC 398 3
 Genearl Elective1HFA-3102
  General Elective 1
 3 19 19
Total Credits 120

Accounting Specialization (ACCTG.D.SPEC.2024) Requirements  25-26 Catalog

BU-215Accounting Information Systems3
BU-275Tax Strategy and Planning3
BU-375Intermediate Financial Accounting3
BU-425Advanced Managerial Accounting3
Total Credits12

Digital Marketing Campaign Development (DMKTG.D.SPEC.2024) Requirements  25-26 Catalog

BU-217Digital Marketing & Media Buying Platforms3
BU-276Digital Marketing Research & Analytics3
BU-376Digital Marketing, Content Planning, Strategy & Creation3
BU-4263
Total Credits12

Entrepreneurship Studies (ENTRP.D.SPEC.2024) Requirements  25-26 Catalog

BU-2183
BU-2773
BU-3773
BU-4273
Total Credits12

Human Resources Management (HRMGT.D.SPEC.2024) Requirements  25-26 Catalog

BU-219HR Talent Acquisition3
BU-278HR Employee Engagement & Retention3
BU-3783
BU-4283
Total Credits12

Operations & Supply Chain Management (OPSUP.D.SPEC.2024) Requirements  25-26 Catalog

BU-214Operations Management3
Remaining Courses Not Yet Approved9